Establishing a loyal customer base is essential for every business. That’s why TXAD Internet taps into this need in the digital age through superior email marketing. With TXAD, it’s more than an email blast; it’s an update for your loyal customers, inviting them back to your campground or RV park.
The number-one source of business for any company is repeat and referral. With email marketing, your RV park or campground will stay top-of-mind for every customer. We live in a society run by technology, with many mobile-device users. We are constantly checking social media, the Internet and our email. TXAD understands this culture and targets emails to those customers who have already visited and loved your park.
TXAD Internet excels at creating SEO-friendly websites that improve search results, adapt to different platforms and engage potential and current customers with your business. Does your online presence bolster your park’s overall reputation? Is your website acting as your 24/7 salesperson? If not, TXAD Internet can help you achieve these goals.
TXAD is happy to announce the launch of two brand-new websites. Our first website is Yogi Bear Jellystone Park Knightstown. This park is located in Knightstown, Indiana, right outside Indianapolis and provides a quality camping experience to invigorate guests for the weekend, week or month. Their new website has received rave reviews from their customers and is a fun, inviting and responsive website that is as functional on a mobile device as it is on a desktop computer.
There is a vast sea of Internet marketing companies out there, so how do you know which one to choose? Some of our best advice is to look for a company that practices what they preach.
Companies might give advice that they don’t follow themselves. For example, the picture on the left is taken form a company’s blog, who writes about the importance of digital strategy, SEO and generating new content. We agree. Generating local content is a sure way to boost your local search result rankings. But this company doesn’t seem to follow through. With only several posts per year, their blog is stagnant and disengaging.
Creating a website for your campground or RV park is a great first step. But without the proper tools for monitoring traffic, owners are left in the dark about how their website is being used, and by whom. Implementing Google Analytics into your website can truly take your marketing to the next level.
Part of effective advertising is knowing where you stand. With Google Analytics, you can keep up with your customers wherever they go. From ads to videos, websites, social tools, smartphones and tablets, Google Analytics can keep you in the know about your current customer picture. At its core, Google Analytics allows you to analyze customer traffic, which helps you form an effective website based on their needs. By documenting traffic sources and visitor flow, you can see who is visiting your site, and where they’re going.
TXAD Internet attended the SEJ Summit in Dallas last month and took away some incredible tips. The summit highlighted local search and best practices to optimize SEO. Generating relevant local content can greatly improve your search results, so here are a few tips.
There are a several things to think about when incorporating local content. Content must be unique and relevant to the customer. Think about who your customers are, and what they’re looking for. Write content that applies to them, their wants and their needs. Small businesses have the advantage in local search because they can dedicate an entire site to one location, whereas enterprise businesses only have one web page per location. This gives RV parks and campgrounds plenty of room to include interesting content, and make easy updates when information changes.
Website hosting doesn’t have to be a hair-pulling process. TXAD Internet makes it easy to evaluate what your website needs to be more successful in search engine rankings. Whether you need to start at square one and rebuild a website, or update it to adapt to new search engine algorithms, TXAD Internet Services offers you all the tools you need to make your website a success.
TXAD provides a comprehensive hosting service that gives you everything you need to run a successful website. The process all starts with our free diagnostic SEO test. You’ll receive a score card based on our findings, which will give you an SEO score. The score is an assessment of your website’s health and functionality. The higher the score, the more likely your website is to rank higher in search engine results. TXAD will address reasons the score might be low, like having an old website that isn’t keeping up with Google’s changing algorithms. With the most up-to-date information, TXAD adapts websites to rank high on every device, whether guests are searching via mobile or desktop.
Google has announced a new algorithm that is leaving many website owners in the dust. Until now, not having a mobile-friendly version of a website hasn’t hurt search engine rankings too much. But starting April 21, 2015, Google’s standards are changing.
Mobile friendly sites have achieved high rankings in Google results for quite a while, but desktop-compatible websites were never pinged for not having a mobi-compatible counterpart. Google’s announcement indicates that the company will update its algorithm to use mobile-friendliness as a ranking factor. So what does this mean? Users will be able to use Google to find high-quality search results that are also compatible with their devices. If your website isn’t compatible, it may be lost deep into a user’s search results. Your content may be the best, but your website won’t be.