We live in the digital age, but so many websites are unequipped to keep up with expanding technology. With consumers browsing Web pages on tablets, cell phones and desktop computers, web design needs to be able to keep up. That’s where Responsive Web Design (RWD) comes into play.
RWD is the concept of optimizing web experience for different technology mediums. Consumers may want to load a webpage on their mobile phones to view hours of operation, or obtain an address of a certain business. But if the website is not optimized for their small screen, the consumer will find themselves in a world of frustration. They may not be able to find the simple information they are looking for, and they may choose another business.